Graphic Designer and Design Researcher. Filled with love and a critical inquisitiveness she analyses, systematizes, translates and visualizes. Creating projects ranging from analogue to digital matter. Beaming for collaborations; with artists, writers, publishers, cultural and social institutions. She positions herself within the intersection of art, society, culture, goods and commerce. With the urgency of creating new relationships with each other, the things we see, the textiles we wear and the products we buy.



Research, Writing, Graphic Design
2021

This essay centralizes the concept confusion within fashion communication regarding sustainable consumption. The essay is a manifestation of my research that introduces confusion, defines where it occurs and who benefits from this confusion with the aim to soften consumer guilt. The confusion is mapped through a mix of theory, popular texts and visualisations. The essay uses the method of questioning in order to engage and activate the reader. The confusion unfolds itself in four chapters: ourselves, the social political system, the zeitgeist and the fashion industry. This essay introduces confusion as an essential aspect in the sustainability discourse as it counteracts the sustainable development in western neoliberal capitalism.

Thanks to Aurélie van de Peer for guiding me in wrinting Consuming Confusion: The complexity of sustainable consumption.


all works © Julia Berg 2022 - updated August 2022