Julia Berg

Arnhem ~ based (graphic) designer, researcher and strategist.

Fuelled by love and a critical inquisitiveness she analyses, translates, composes and visualises - creating projects ranging from analogue to digital matter filled with her strong (design) values. Beaming for collaborations with artists, writers, publishers, cultural and social institutions. She positions herself at the intersection of art, culture, consumer goods and commerce. With the urgency of creating new sustaining relationships with each other, the things we see, the textiles we wear and the products we buy.

Information
Overview Work
Available Prints
Visual Diary

Julia Berg

Arnhem ~ based (graphic) designer, researcher and strategist.

Fuelled by love and a critical inquisitiveness she analyses, translates, composes and visualises - creating projects ranging from analogue to digital matter filled with her strong (design) values. Beaming for collaborations with artists, writers, publishers, cultural and social institutions. She positions herself at the intersection of art, culture, consumer goods and commerce. With the urgency of creating new sustaining relationships with each other, the things we see, the textiles we wear and the products we buy.

Information
Overview Work
Available Prints
Visual Diary

Consuming Confusion 

The essay centralizes the concept confusion within fashion communication regarding sustainable consumption. The essay is a manifestation of my research that introduces confusion, defines where it occurs and who benefits from this confusion with the aim to soften consumer guilt. The confusion is mapped through a mix of theory, popular texts and visualisations. The essay uses the method of questioning in order to engage and activate the reader. The confusion unfolds itself in four chapters: ourselves, the social political system, the zeitgeist and the fashion industry. This essay introduces confusion as an essential aspect in the sustainability discourse as it counteracts the sustainable development in western neoliberal capitalism.

~ Graphic Design, Research & Writing
2021


A Magazine Reader 04

A Bodily Magazine Reader 

This essay is the result of a workshop by Chet Bugter, Hanka van der Voet and Femke de Vries in which the students of the MA Fashion Strategy generation 29 explored the role and representation of the body in the fashion magazine. We chose the ELLE UK November 2019 issue as our material. As one of the most renowned high-end fashion magazines, ELLE plays an important role in the representation of bodies and, specifically, ideas about body standards.

Available at Warehouse

~ Writing & Research (Contribution)
2020


Happines

There’s a small concrete building situated in the public space, it looks like a cross between a public toilet and a pharmacy. This illicit store is manned by a humanoid, a human-looking robot. She talks to us about different drugs, painkillers and antidepressants we can use to tweak our emotional reality by re-jigging the serotonin and dopamine levels in our brain.In the combination of robotics and drugs, the work explores the zone where the human and the artificial merge; where, aided by synthetic substances we can rehumanise or become more than human. Or escape our human state entirely, for a while.

Work : Studio Dries Verhoeven
Photography : Willem Popelier, Hilde Harshagen, Thorsten Alofs

~ Graphic Support 
2019


Designer Toolkit

The toolkit was built to give a steady rhythm to my research into sustainable fashion communication. For future questions and collaborations with the aim of reducing confusion and looking for honest design. 

~ Graphic Design, Research & Strategy
2021


Mary Fields

What’s in a Nom de Plume.
Artwork for Mary Fields.

~ Graphic Design 
2020